Book a call

Design and build, in weeks.

Outbound sends buyers to your site, your deck and your brand. If those lose you replies, we fix them. We build in-house and bring in a partner studio when a job needs one. Either way, you deal only with us.

Typical time from signed brief to handover. Your exact date is in the quote.

What a buyer sees after the click.

They look at your logo, your video, your deck and your site before they reply. We make each one hold up next to your product.

Brand identity

1 to 2 weeks

Logo, colours and type that look like one company everywhere a buyer finds you. You get the files in colour, mono and reversed, and a short brand sheet your team can follow.

Fable InLead mark in whiteMark
  • #080B10Surface
  • #0B4F8ADeep blue
  • #18A4E0Logo blue, the accent
  • #7FD3F7Light blue
  • #FFFFFFText
Fable InLead mark in black, on whiteReversed
Fable InLead app icon in colourIcon

Honest Outbound.

D-DIN, one family
Our own brand sheet, made the way we make yours.

Video editing and motion

1 to 2 weeks

Top-class editing for founder videos, event and keynote films, product demos, ads and motion graphics. We grade the colour, mix the sound and add captions, then cut each film for LinkedIn, your site and phones.

A speaker on stage in front of a large light wall, a frame from an event film

The best conversations start with one real question.

Graded, mixed and captioned, for phones on mute.

Sales decks

3 to 5 days

The deck you send after the first reply, and the one-pager a buyer asks for. We write the words and keep it short and on brand.

Fable InLead01 · Cover

Sales deck · 2026

Honest
Outbound.

Qualified conversations with the buyers you name. Live in seven days.

Honest Outbound · sales deck01
Fable InLead02 · Record

The record since 2023.

100+Documented B2B campaigns
3,000+Qualified leads generated
25Countries, 30+ industries
Honest Outbound · sales deck02
Fable InLead03 · Replies

Replies, not volume.

Fewer, better messages, each checked by a person before it goes out.

28.8%median reply rate,
61 LinkedIn campaigns

Honest Outbound · sales deck03
Fable InLead04 · Method

How a reply is earned.

  1. 01SignalA real reason to write this week.
  2. 02ResearchThe person, the company, the last three posts.
  3. 03Human checkA person approves every prospect.
  4. 04MessageOne real question for one person.
  5. 05ReplyAnswered the same day.
Honest Outbound · sales deck04
Fable InLead05 · Launch

Live in 7 days.

Day 1Plan. One call: your market and your ideal buyer.

Days 2 to 6Build. Research, data, profile, first messages.

Day 7Go live. Outreach at a human pace.

Honest Outbound · sales deck05
Fable InLead06 · Principle

“The best conversations start with one real question.”

Fable InLead · how we write every first message
Honest Outbound · sales deck06
01 / 06 · Cover
Six slides from our own deck, built in HTML. Let it play, or pick a slide.

Website design

3 to 7 days

We design the layout and write the words, and you sign it off before anyone writes code. We start with the phone, because that is where a buyer opens your link.

HalcyonStudioPricingDocsSign in

Start with a sentence.

Films, frames and sound from one prompt.

+Auto · 4K
Halcyon
NodalPlatformResearchCompanyBook a demo

Live signal map

Every market,
one living map.

Hiring, funding and launches, connected as they happen.

Nodal
sorbetCardSaveHelpGet the app
sorbet•••• 2048

Money, made soft.

A card that splits, saves and settles itself.

Get the card
Sorbet
Ines VargaWorkAboutNotesAvailable May

InesVarga

Product designer in Lisbon. Calm software for banks, clinics and small teams.

  1. 01Tidal BankApp
  2. 02Verde ClinicBooking
  3. 03Kiln StudioBrand
Ines Varga
Four concept homepages we designed in-house, not client work. Each took days to build.

Websites, apps, software and AI automation.

Code, domains and store accounts sit in your name from day one. You get one invoice, and it comes from us.

Websites

1 to 3 weeks

Company sites, landing pages and online stores that load fast, with the search basics set up. Your own team can edit them. A landing page takes one week, a full company site up to three.

fableinlead.com, built in-house, phone first.

Mobile apps

3 to 6 weeks

iOS and Android apps for your customers or your field team. We ship to both stores, and the code and store accounts are in your name.

A concept app, built in HTML to show the standard. Not client work.

Software and SaaS

2 to 6 weeks

Internal tools, platforms and integrations for the work your team now runs in spreadsheets. An internal tool takes two to three weeks, a first SaaS release up to six.

dashboard.zenflow.com

Hello, Daybreak Yoga

Action required

To keep your account active, we need a few more details.

Add information
Balance$18,420.50Pay out
Expires on Jan 12Pre-qualified for up to $37,000

Funds in one to two business days.

Payments
AmountStatusMethodPlan
$1,234.56SucceededCard 4010Single class
$89.00SucceededCard 1234Annual plan
$999.99SucceededCard 0000Monthly plan
Notification banner

List the actions a customer still needs to take.

app.add('notification-banner')
Payouts

Show the balance and let the customer pay out.

app.add('payouts')
Financing offer

Show a financing offer and let them apply.

app.add('financing-offer')
Payments

List payments with export, refund and disputes.

app.add('payments')
A concept dashboard, built in HTML to show the standard. Every part is one line of code to add.

AI automation

1 to 2 weeks

Agents and workflows that take the copying and checking off your team. A person stays in the loop wherever a mistake would cost money.

Code and a phone app running side by side on a developer desk
fable check · claude codenames withheld

The terminal is a real run of our own outbound checker, replayed. Names withheld.

Want this for sales? See the Sales AI automation build, handed over after two weeks

How a build runs.

You brief us once and hear from us every week. If something is late or wrong, you call us and we fix it.

  1. BriefFable InLead

    One call. We write the brief and the checklist the work must pass. You sign it off.

  2. QuoteOur team

    Our team prices the build. You get the price and the date in one document.

  3. BuildOur team

    Our team builds it. We check every milestone against the brief before you see it.

  4. HandoverFable InLead

    Files, code and accounts in your name. One invoice, from us.

Four builds we have shipped.

We show names and screens once the client says yes in writing. Ask on a call and we will walk you through each one.

  1. Website

    Leadership consultancy, Malaysia

    Corporate site, then an event page.

  2. Software

    Cafe group, Bangladesh

    Orders, inventory and shifts in one dashboard.

  3. Website

    Footwear exporter, Japan

    Manufacturer site, briefed across a language gap.

  4. Online store

    Retailer, Bangladesh

    2,000+ products and an admin dashboard.

Questions about a build.

Who do I deal with?

Us, start to finish. We take your brief, send the weekly update and send the one invoice. The people doing the build join calls when it helps.

Who owns the work?

You do, on final payment. Design files, code, domains, store accounts and cloud accounts sit in your name.

Do you mark up the build price?

No. The quote shows what the build costs and what we charge to run it, as two separate lines.

How long does a build take?

One week for a landing page, up to three for a full company site. Apps take three to six weeks, software two to six. Design work takes three days to two weeks. Your date is in the quote, next to the price.

Can we start small?

Yes. A one-pager, a landing page or a single automation is a good first job. Start there, and add more once you have seen how we run it.

What if we already have a designer or a developer?

Good. We brief them the same way and manage the handover. You do not have to switch teams to work with us.

Tell us what you need to build.

Book thirty minutes and bring the idea. We write the brief, and you get a fixed quote and a date within one working day.