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Case study 16 of 24

Cold chain logistics provider, UAE.

12 meetings with healthcare and perishables buyers for a freight forwarder.

UAEMiddle East, Africa, India 12 meetings with healthcare buyers From the campaign's own report
Industry
Cold chain logistics
Based in
UAE
Target markets
Middle East, Africa, India
Channels
LinkedIn

The challenge

A logistics provider with 24 years of cold chain and oversized cargo experience could not get through to procurement and supply chain heads in healthcare, pharma and perishables.

What we did

  1. Targeted procurement, supply chain and logistics leaders in the Middle East, Africa and India.
  2. Wrote about what they worry about: vaccine cold chain, customs delays, last-mile cost.
  3. When the email side hit technical problems, put the weight on LinkedIn, which was working.
The campaign, stage by stageFrom the campaign report. Counts are bars to scale, rates are the steps between. Stages the report does not give are left out.
  1. Accepted32.9% of LinkedIn invitations
  2. Replied23.5% of connections wrote back
  3. Qualified44 qualified leads
  4. Meetings12 meetings

What worked

Messages named vaccine cold chain, customs delays and last-mile cost, not logistics in general.

What slowed results, and what we changed

What slowed it

The email side hit technical problems.

What we changed

The weight moved to LinkedIn, which was working.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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