The challenge
A consultancy that had helped oil and gas, IT, government, logistics and manufacturing companies since 2013 had nobody left to drive business development in 2022.
What we did
- Worked with the founding CEO to map who buys process consulting and why, from C-suite to mid-level managers.
- Built a social selling approach that informed and educated prospects instead of pitching them.
- Ran it for a full year across several channels.
- Accepted24% of LinkedIn invitations
- Replied33% of connections wrote back
- Opportunities91 opportunities, 126% of the agreed target
What worked
Posts and messages taught before they sold. The campaign closed the year at 126% of the agreed target.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.