The challenge
A two-to-ten person startup was competing with established platforms for attention from service providers and customers. It had little marketing budget and needed credibility for both the platform and the providers on it.
What we did
- Reached more than 53,000 prospects in Germany, Switzerland, the USA and the UAE over 16 months on LinkedIn, email and WhatsApp, at a steady daily pace, with every list checked by a person.
- Worked manually through each audience: coaches and trainers, financial advisers, beauty and home services, investors.
- Rewrote copy often to stay clear of spam filters while keeping every message personal.
- Reached53,000+ prospects on LinkedIn, email and WhatsApp
- Accepted23.7% of LinkedIn invitations
- Replied26% reply rate across all channels
- Qualified469 sales qualified leads
What worked
Constant copy testing kept deliverability healthy for over a year, and the client kept renewing.
What slowed results, and what we changed
What slowed it
Spam filters. At this volume, email copy that stays the same starts landing in spam.
What we changed
The copy was rewritten often, each message still personal, and deliverability stayed healthy for over a year.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.