The challenge
A consultancy of former Microsoft staff helps large companies cut licensing costs. It needed CIOs, IT directors and vendor managers at big organisations across three regions.
What we did
- Targeted CIOs and IT directors at 500 to 25,000 employee companies in IT, finance, utilities and insurance.
- Messaged on the pain: rising cloud costs and licence contracts nobody fully understands.
- Ran email to 7,300+ contacts alongside LinkedIn, and tracked which regions replied.
- Reached9,500+ contacts, 7,300+ of them by email
- Accepted28.7% of LinkedIn invitations
- Replied21.5% of connections wrote back
- Qualified60+ sales qualified leads
What worked
Messages were about rising cloud costs and licence contracts nobody fully understands, not about the consultancy.
What slowed results, and what we changed
What slowed it
Three regions answered at very different rates.
What we changed
Replies were tracked by region. Acceptance hit 42% in Malaysia, so effort moved there.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.