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Case study 19 of 24

Team productivity software, USA.

65 qualified leads from senior tech leaders in the US market in six months.

USA 65 qualified leads in 6 months From the campaign's own report
Industry
Team productivity software
Based in
USA
Target markets
USA
Channels
LinkedIn
Length
6 months

The challenge

A San Francisco software company wanted founders, CTOs and VPs of engineering at companies using Jira and custom software, but a US-based sales team was too costly and the category was crowded.

What we did

  1. Hand-shortlisted people at companies using Jira and custom software, where the product fits.
  2. Wrote around delivery, hiring, estimation and team motivation, the topics these leaders post about.
  3. Ran the campaign on LinkedIn for six months, to 5,289 hand-picked leaders.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached5,289 founders, CTOs and VPs of engineering
  2. Accepted22% of LinkedIn invitations
  3. Replied29.7% of connections wrote back
  4. Qualified65 sales qualified leads

What worked

The list was 5,289 people picked by the tools they use, not a bigger, looser list.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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